CONNECT YOUR
GROWING BUSINESS TO THE
VAST AUDIENCE AWAITING YOU
If you're a well-established business aiming to expand your audience and enhance brand visibility, we're here to support you!
Our specialized marketing subscriptions for established businesses are designed to effectively grow your audience, typically achieving a +50% increase each month for the initial 5-6 months. Our commitment is to help you realize your maximum potential by tailoring our services to meet your specific business needs and dedicating the necessary time and resources for your success.
We are confident that a partnership with us will transform your business, leading to remarkable growth and recognition. Please take a moment to peruse our services, and don't hesitate to reach out with any inquiries!
5 Ways To Use Marketing To Increase The Lifetime Value Of Customers
You may already realize that earning business from existing customers is generally much easier compared to attracting new ones. Existing customers are already familiar with your brand and the purchasing experience, reducing the need for extensive marketing to generate new leads.
Research from Smile.io indicates that existing customers tend to spend up to 5 times more than new customers. By boosting brand loyalty and sales among your current customers, while also attracting new ones, your business is set to thrive.
Many businesses, however, face challenges in enhancing their lifetime customer value. That's where we come in, offering the solution you need: effective marketing. Here are five marketing strategies that can help increase both the lifetime value and loyalty of your customer base:
Use User-Generated Content
Social media provides a valuable platform for customers to share their experiences with favorite brands, essentially offering free brand-related content. If your customers aren't already posting about your products, encourage them through e-newsletters or package inserts to share their purchases and tag your brand. This user-generated content is not only a powerful tool for boosting brand awareness, but it also serves as authentic endorsement for new customers, showing appreciation for existing ones, and enhancing your overall brand presence.
Give Them What They Want
By using marketing tools to analyze data, we can better understand our target audience's interests and what content they prefer. To enhance your marketing strategy, research your audience's social media behavior — who they follow and what they engage with. This helps in creating exciting, relevant content they're likely to enjoy and share. Increased engagement from your audience not only satisfies existing customers with content they love but also promotes more social media interactions, creating a win-win situation.
Act on Customer Advice
Handling customer feedback, especially online reviews, is vital for brands. Remember, all reviews, good or bad, are beneficial. Not every business will get only 5-star reviews, and that's fine. Use negative reviews as opportunities for improvement. Proactively seek customer feedback by sending monthly newsletters or creating social media polls. Always appreciate and acknowledge all feedback, viewing negative comments as constructive insights. This approach not only helps in refining your services but also fosters stronger customer relationships.
Show Customers Appreciation
Have you experienced making an online purchase and then quickly receiving an email offering a discount code for your next buy? Or perhaps you've completed a purchase in a store and got a coupon for a future discount. These tactics are effective in encouraging customers to revisit your store. Offering discounts is a great way to show appreciation, but it's not the only method. Keeping your customers informed about the latest news and products gives them exclusive access to your newest offerings and special deals. This approach not only shows gratitude but also keeps your customers engaged and eager to see what's next.
Be Available for Customers
Your social media and blog pages are more than just marketing tools; they're key to providing excellent customer service. Blogs share valuable information, showcasing how your products or services solve problems, while social media keeps you in touch with your audience, fostering engagement beyond purchases. Building brand loyalty and customer retention starts with these relationships. By being active on social media, consistent in email marketing, and sharing quality content, you increase brand awareness and strengthen customer connections.
Connecting Brands and Consumers
You might be wondering, "How do I begin with marketing?" or "Do I even have time for it?"
The reality is, many people don't. That's where our skilled team at Pure Social steps in to assist.
We'll take care of your marketing needs, fostering robust ties between your customers and your brand, freeing you up to concentrate on other aspects of your business that require your focus.
Interested in discovering how we can support you? Reach out to one of our team members today!
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