How To Build An In-House Marketing Team
Marketing plays a vital role in your business operations. As a business leader, you have two primary choices: you can assemble an in-house marketing team or you can opt to delegate your marketing tasks to a digital marketing agency. Each option comes with its own set of advantages and disadvantages.
The decision regarding your marketing team hinges on your budget and the specific marketing tasks you need to accomplish. If you opt for an in-house marketing team, you will need to recruit a marketing director, a marketing manager, and potentially specialists like social media experts or email marketing professionals.
What is the Cost?
Every business leader is curious about the expenses associated with hiring an in-house marketing team. Therefore, we have compiled a list of the most common marketing positions and their associated costs for your reference today.
Marketing Director
A marketing director, responsible for overseeing all marketing campaigns and branding practices, collaborates closely with other organizational executives, leveraging their extensive experience to ensure effective management of the entire marketing department.
In parallel, a marketing coordinator actively engages in industry research and trend analysis, contributing significantly to the creation of highly effective marketing strategies. Their multifaceted responsibilities encompass crafting a branding strategy and company mission statements, formulating and executing marketing plans, establishing and managing marketing budgets, developing sales forecasting and product branding strategies, maintaining vigilant cost monitoring, and providing supervision and direction to the marketing team.
The average salary for a marketing coordinator in this role stands at $95,652.
Email Marketing Specialist
An email marketing specialist is typically responsible for overseeing all aspects related to email marketing. Their role involves conducting market research to identify trends and demographics, analyzing past marketing campaigns, crafting high-quality email content, designing email templates, managing and expanding an email database, monitoring and reporting on the performance of each campaign, and finally, distributing email campaigns.
On average, an email marketing specialist earns a salary of approximately $54,268.
Marketing Assistant
Marketing assistants provide crucial support to the leaders of the marketing department, which may include the marketing director and marketing manager, by actively participating in various projects such as the development of sales strategies, marketing campaigns, social media initiatives, and data collection efforts. In addition to their project-related tasks, marketing assistants may also handle administrative duties that contribute to the overall efficiency of the marketing department. Some of the typical responsibilities of a marketing assistant encompass aiding the marketing team in trend identification, managing and curating a marketing database, producing marketing collateral like brochures and case studies, generating a range of reports, and providing assistance to social media managers.
The average salary for a marketing assistant in this role typically stands at $47,590.
Marketing Manager
Within the marketing domain, a pivotal role is held by the marketing manager, who plays a vital part in keeping marketing campaigns on course. Marketing managers not only collaborate with external vendors and stakeholders but also maintain close working relationships with the rest of the marketing team, including email marketing specialists, social media managers, and assistants. Their multifaceted responsibilities encompass overseeing and managing marketing campaigns to ensure their effective execution, conducting in-depth research into trends and demographics to inform campaign strategies, and vigilantly tracking and measuring the outcomes and success of various marketing initiatives. Additionally, marketing managers are actively engaged in brainstorming creative ideas for upcoming marketing campaigns, contributing significantly to the team's innovation.
It's noteworthy that the average salary for a marketing manager in this role typically amounts to $65,539.
Social Media Manager
A social media manager holds the accountability of establishing a brand's presence on various social media platforms. This role involves orchestrating social media campaigns with the objective of boosting engagement and delivering top-notch content. Additionally, a social media manager may collaborate with influencers within related industries to expand the organization's outreach. Common responsibilities of a social media manager encompass the execution of social media advertising campaigns, the generation of high-quality content for each social media initiative, the development of social media calendars, active engagement with followers, and the cultivation of a thriving online community.
The typical salary for a social media manager in this role averages around $54,473.
SEO Specialist
An SEO specialist plays a crucial role in enhancing a brand's online presence by optimizing the content on its website through meticulous analysis and keyword research. The primary objective of this role is to elevate the brand's visibility in the digital landscape. To accomplish this, an SEO specialist is required to conduct research to identify prominent keywords and possess a deep understanding of search engine mechanics. The key responsibilities of an SEO specialist encompass updating website content to incorporate essential keywords, creating top-notch content, evaluating trends in keywords, and analyzing website analytics.
On average, an SEO specialist in this position typically earns a salary of $49,549.
Total Cost of An Internal Marketing team: $346,000-$853,000
Now, the numbers above certainly include a broad range, but it really depends on your location, the experience you’re looking for, and the type of work you are looking for. A group of experienced marketing professionals can cost up to a million dollars a year!
Marketing Agencies - An Alternative
Feeling a bit overwhelmed after checking out the cost of hiring an internal marketing team? We don’t blame you! One thing is for sure, and it is that marketing still remains one of the most important elements of your business.
That’s why we recommend working with a marketing agency over hiring an internal marketing team. A marketing team provides you with a team of marketing experts that do the exact same work as an internal team would do, for a fraction of the price.
Whether you need a marketing strategist, social media manager, content developer, email marketing specialist, or an SEO specialist, Pure Social has the expertise you’re looking for. Our team offers years of experience in various industries. We’re up to date on all of the marketing trends and from our experience, we know what works and what doesn’t, so we get straight down to work and deliver the results you’re looking for.
Looking for a marketing team? Check out our services and let’s chat!
Connecting Brands and Consumers
You might be wondering, "How do I begin with marketing?" or "Do I even have time for it?"
The reality is, many people don't. That's where our skilled team at Pure Social steps in to assist.
We'll take care of your marketing needs, fostering robust ties between your customers and your brand, freeing you up to concentrate on other aspects of your business that require your focus.
Interested in discovering how we can support you? Reach out to one of our team members today!